A tale of forbidden love with an infectious hook, Ali Sethi’s song Pasoori has become an international phenomenon, fusing a poetic tradition with global beats to fuel the rise of the Pakistani singer’s star.
The Punjabi track whose title roughly translates to “difficult mess” was 2022’s most-searched song on Google and has surpassed half a billion views on YouTube, offering a melodic metaphor for conflict between India and Pakistan in the form of an impassioned love song with an eminently danceable flow.
The song’s origins stem from when Sethi was asked to pen a song for the popular Pakistani television program Coke Studio, which occurred just after an experience where an Indian broadcaster had pulled out of a creative partnership because the 38-year-old is Pakistani.
“You’re a Pakistani, and India and Pakistan are at war, and now we can’t really put up a billboard saying we are working with you because extremists will set fire to our building,” the singer recalls being told.
“As a Pakistani, I have grown up with that… ‘Oh you can’t do this because it’s prohibited, yada yada.’”
‘All true love is prohibited’
The experience got his creative wheels turning. “Of course, the theme of prohibition is such an eternal theme in South Asian love songs – all true love is prohibited,” he told the AFP news agency following an electrifying party of a performance on Sunday at the Coachella music festival in the United States , a cherry on top of his remarkable year.
“So I wanted to write a song that was sort of a flower bomb hurled at nationalism and heteropatriarchy,” Sethi continued, wearing a wide-brimmed hat and black button-up with colorful embroidery alluding to the styles of the American southwest. “With all the fun innuendos and all this camp energy.”
Sethi says he drew on Punjabi folk songs of his youth, imbuing the lyrics with puns and double sentences, “a nice way to slip in and subvert orthodox views without really appearing to be out beyond the veil”.
He performed the track with Shae Gill, a singer born to a Christian family in Lahore.
Sethi was “astounded” by the global response to the song, which has the improvisational framework of a traditional South Asian “raga” mixed with the region’s contemporary sounds, along with Turkish strings, flamenco-style claps and the four-four Latino reggaeton beats keeping rhythm for much of today’s reigning pop.
“I thought it was going to be like this, indie, niche thing that a bunch of my nerdy fans were gonna like,” Sethi laughed. “I’m just amazed by how many people around the world – particularly in India – loved it and embraced it.”
‘The newest wild idea’
The son of journalist Najam Sethi and politician Jugnu Mohsin, Ali Sethi is also a published author, who began his formal Hindustani classical musical training after graduating from university. He studied Qawwali, a form of Sufi devotionals, and ghazal, a style of lyricism traceable to ancient Arabic poetry.
Today he lives in New York, and is enjoying the “fertile frontier” of experimenting outside the confines of his education, and collaborating with musicians spanning genres including jazz, reggaeton, hip hop and salsa.
“Bringing my stuff to dialogue with it feels very exciting,” Sethi said, adding that it’s helped him embrace a multiculturalism that societal restrictions had been denied.
“Multilingual, multi-ethnic, multi-valent identities were celebrated in the Sufi shrines 800 years ago – in Lahore, which was where I was born,” he continued. “And yet growing up I was never really encouraged to think of it that way.”
For his Coachella set on Sunday – he will perform again at the major festival next weekend – he brought onstage Raja Kumari, an American rapper and singer born in California to Indian parents.
“What we can’t do over there, we can do over here,” he said as he grasped Kumari’s hand on stage following their electrifying “Pasoori” duet. “There’s all kinds of forbidden love represented here today.”
“If you forbid it we will do it!” he said to resounding applause.
Sethi has recently toured across the US and Canada, in cities where he can reach fans in the Indian diaspora. Yet he can’t perform in India itself, where, according to streaming metrics, he has an enormous fan base.
But for all the surface-level novelty of singing ragas in the California desert, Sethi noted that the form has been thriving there for decades.
The Indian Hindustani classical musician, Ali Akbar Khan, was instrumental in popularizing the genre in the US, establishing a music school and also teaching at the University of California, Santa Cruz.
“There’s like this ancestry … but it’s also so American on some level,” he said with a wide smile. “America is the land of wild ideas, and I am just the latest wild ideas.”
“And I love it – it feels fine to be a little eccentric, a little new, a little unexpected, a little extra, a little too traditional,” Sethi said. “That makes sense to me.”