Blumenthal CEO Tom Gabbard said he believes this is something the Queen City is ready for.
CHARLOTTE, NC — If you liked the Immersive Van Gogh exhibit in 2021, then you’ll love what Blumenthal Performing Arts has in store.
The organization is planning to build a large immersive art center that will serve as a space for shows similar to Immersive Van Gogh, as well as public events and arts education experiences.
“We’re looking to create a place that can give us an opportunity to explore this exploding world of immersive people got a taste of it with immersive Van Gogh,” said Blumenthal CEO, Tom Gabbard.
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According to Blumenthal Performing Arts, more than 300,000 tickets were sold for Immersive Van Gogh in Charlotte, with about 46% of ticket buyers coming from outside the Charlotte metropolitan area and 78% of tickets purchased by new customers who have never attended an event at Blumenthal Performing Arts previously.
The organization hopes to bring a similar experience with this new facility allowing for immersive public events, live performances and arts education.
“When you say immersive, it covers a whole bunch of things,” Gabbard said. “We’re eager to explore how we meld together performances and create an entirely different experience.”
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They say they’re optimistic this will be a great opportunity to refresh and present arts in an entirely new way, something they say the Queen City is ready for.
“We are looking to do something on a very large scale and something that will have national significance, but most of all be good for our city,” Gabbard said.